On May 28, Richard Yu—Huawei’s Executive Director, Chairman of the Product Investment Review Committee, and Chairman of Terminal BG—announced that the all-new AITO M9 had racked up over 20,000 pre-orders within just 24 hours of its launch. The new model comes in three trims: the Max+, Ultra, and the extended-wheelbase Ultimate leading edition, with prices starting at 479,800 yuan.