NEW YORK, July 16 – A 40-foot Trojan Horse now stands guard outside a single AMC theater on the Upper West Side. Fans are flying from Los Angeles, Chicago, and Miami to see it. The reason? A double feature of Christopher Nolan’s ‘The Odyssey’ and Anya Taylor-Joy’s series debut ‘Lucky.’ This AMC location has become an unlikely mecca.
The phenomenon is driven by two distinct draws. ‘The Odyssey,’ starring Tom Holland, Zendaya, and Charlize Theron, is screening exclusively in premium large format (IMAX and Dolby) at this theater. The Hollywood Reporter red carpet event on Tuesday turned the venue into a celebrity nexus. Fans cite the immersive experience as worth the trip.
One attendee from Chicago told the West Side Rag: “I flew in for the 70mm IMAX presentation. You can’t get this at my local multiplex.” The theater sold out all weekend screenings within hours. The Trojan Horse statue has become a viral landmark, with photos flooding social media.
Anya Taylor-Joy’s ‘Lucky,’ executive produced by Reese Witherspoon, debuted simultaneously at the same AMC. An ELLE exclusive screening featured both stars. The event turned a TV series launch into a theatrical event. Fans of Taylor-Joy now cross-pollinate with ‘Odyssey’ audiences, creating a dual-destination effect.
The Upper West Side location – likely the AMC Lincoln Square 13 – benefits from neighborhood nostalgia. Local businesses reported an influx of out-of-town visitors. Tal Bagels, a nearby bagel shop, closed by the health department last week, but the theater’s foot traffic remains high. Management embraced the viral moment, adding extra screenings.
This trend signals a revival of communal cinema. Data from Hollywood Reporter and ELLE events show significant economic impact. AMC and studios may replicate this model for future blockbusters. The question remains: is this the new normal for moviegoing?
| Factor | ‘The Odyssey’ | ‘Lucky’ |
|---|---|---|
| Format | Premium IMAX/Dolby | Standard theatrical |
| Star Power | Tom Holland, Zendaya, Charlize Theron | Anya Taylor-Joy, Reese Witherspoon |
| Exclusive Events | Red carpet premiere, Q&A | ELLE exclusive screening |
| Audience Base | Cross-country travelers | Fans seeking celebrity proximity |
The combination of epic storytelling, star power, and physical spectacle – the Trojan Horse – created a FOMO-driven rush. For fans lacking premium options locally, this AMC offered a once-in-a-lifetime event. The theater is now a temporary shrine to moviegoing.
💡 Frequently Asked Questions (FAQ)
- Q: Why are fans traveling cross-country to this specific AMC theater?
- A: The theater exclusively screens Christopher Nolan’s ‘The Odyssey’ in 70mm IMAX and Dolby formats, alongside the debut of Anya Taylor-Joy’s series ‘Lucky,’ creating a unique double feature experience unavailable elsewhere.
- Q: What makes the Trojan Horse outside the AMC theater a viral landmark?
- A: The 40-foot Trojan Horse statue, tied to the ‘Odyssey’ promotion, has become a social media sensation, with fans photographing it and sharing it widely, further driving the theater’s cult status.
Extended Reading
For further context, the Hollywood Reporter gallery and West Side Rag coverage detail the red carpet events and local impact. The ELLE article provides specifics on the ‘Lucky’ screening. This AMC location’s success may shape future studio marketing strategies.