On July 30, ByteDance kicked off an organizational overhaul focused on its AI business. The Feishu product team is joining forces with the Doubao product team to create a new Doubao product division. This new team will be led by Zhao Qi, who was previously in charge of Doubao, and Xie Xin, the former head of Feishu, will now report to him.
On the GTM (Go-to-Market) side, which covers marketing, sales, and customer service, the Feishu GTM team is merging with the Volcanic Engine team. Together, they’re forming a new ToB GTM organization called the “Creativity Service Platform.” This platform will take overall responsibility for the marketing, sales, and customer service of ByteDance’s MaaS and SaaS cloud offerings. The new entity will be led by Tan Dai, who previously headed Volcanic Engine, with Lin Chan (Feishu sales head) and Shi Zhijun (Feishu strategy and marketing head) reporting to him.