On August 4, Insta360 announced that its first direct-run flagship store in Japan will officially open on August 8 in Asakusa, Tokyo—making it the first Chinese imaging brand to open a direct-run flagship store in Japan. At the same time, the company revealed that its Insta360 X6 360-degree camera is scheduled for release on August 12. According to the announcement, the new device comes equipped with a custom dual-square sensor from Sony and an upgraded 4nm AI triple-chip architecture.