Pet Spending Boom: Over 103 Million Users Fuel Market Growth
On August 19, Douyin E-Commerce released its “2026 Douyin E-Commerce Pet Industry Consumption Trends Report”, revealing that over the past year, more than 103 million users purchased daily pet supplies on the platform. This staggering figure highlights the rapid expansion of the pet economy in China’s digital marketplace.
County-Level Factories: The Unsung Heroes Behind Pet Products
The report underscores a remarkable trend: county-level industrial belts now contribute over 90% of total transaction volume, with merchants from these regions accounting for more than 86% of all sellers. These grassroots manufacturing hubs have become the backbone of pet daily necessities production, powering everything from feeding bowls to grooming tools.
From Zero to Millions: 140,000 New Merchants Hit Milestone
Over the past year, more than 140,000 pet industry belt merchants on the platform saw their transaction volumes surge from zero to the million-yuan mark. Even more impressive, 495 county-level industrial belts each achieved transaction volumes exceeding 100 million yuan, signaling a thriving ecosystem of localized manufacturing and e-commerce integration.
This data paints a vivid picture of how digital platforms are empowering small-town factories, turning local craftsmanship into nationwide consumer staples. The pet industry’s growth is no longer confined to big cities—it’s rooted in the heartlands, where manufacturing meets modern commerce.
