Panasonic Electrical Equipment to Drive Supply Chain Reform with Sell-Out Strategy

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On August 20, we learned from Panasonic that the company is set to overhaul its supply chain with a strong focus on terminal sell-out performance. Ryuma Komori, General Manager of Panasonic Electrical Equipment (China) Co., Ltd., shared that Panasonic will introduce a unified management platform covering everything from tier-one distributors down to second-tier retail stores. By leveraging real-time front-end sales data, they can manage replenishment on shorter cycles, which in turn optimizes the cash conversion cycle for both distributors and the company itself.

Beyond that, Panasonic is actively pushing into the home renovation market, exploring untapped regions and non-residential sectors, and expanding partnerships with more distributors to drive growth.

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