Here’s the deal, folks. The 2026 World Cup is just around the corner, kicking off on June 12th at 3 am Beijing time. But for merchants in Yiwu, Zhejiang, the World Cup frenzy started a whole year ago. Honestly, these guys are always ahead of the game. Yiwu factories are churning out a whopping 4,000 footballs every day, and “Messi GOAT” keychains are flying off the shelves. But, let’s be real, the merchants are still nostalgic for the last World Cup.