On July 9, Honor officially announced a strategic collaboration with the Chinese Football Rising Stars, appointing them as its global chief mobile phone strategic partner. This partnership is set to combine the energy of youth football with Honor’s innovative mobile technology, creating exciting opportunities for both brands.
Through this deal, Honor will support the Chinese Football Rising Stars by providing advanced smartphones and tech solutions, while also leveraging the team’s growing popularity to engage with a younger, sports-loving audience. The collaboration reflects a shared commitment to excellence, teamwork, and pushing boundaries.
“We’re thrilled to team up with the Chinese Football Rising Stars,” said a Honor spokesperson. “Their dedication and spirit perfectly align with our vision of empowering the next generation through innovation. This isn’t just a sponsorship—it’s a shared journey to inspire young people to dream big.”
The Chinese Football Rising Stars, known for their grassroots development and rising prominence in youth football, expressed excitement about the partnership. “Having Honor on board as our global strategic partner is a game-changer,” a team representative noted. “Together, we can show the world what Chinese youth football is capable of.”
This move marks another step in Honor’s broader strategy to connect with sports fans and build a lifestyle brand beyond just smartphones. As both parties gear up for joint initiatives, fans can expect exclusive content, events, and tech-driven experiences that bridge football and innovation.