94Ha Viewpoint
Recently, domestic high-end mobile phones have been launched in large numbers. Faced with huge market competition, the price of old iPhones has almost been halved. It is understood that the price of the 128G version of iPhone13 has plunged below 2,800 yuan, reaching a historical low. iPhone sales have risen after the price cut. It is reported that after the price of iPhone13 was halved, sales increased 10 times. In the latest Q1 financial report for fiscal year 2025, Apple’s revenue for the quarter hit a record high of US$124.3 billion, mainly due to the strong performance of software services and hardware products such as iPad and Mac. Although iPhone sales were slightly lower than market expectations, Apple maintained steady growth in other markets around the world.
Industry insiders believe that the main purpose of Apple’s move is to speed up the clearance of inventory while coping with the competitive pressure from high-end models in the Android camp. With the intensive release of a number of domestic high-end models, Apple has to use pricing strategies to consolidate its market share.
Some analysts further pointed out that current consumer purchasing behavior is more rational, no longer blindly pursuing new products, but more focused on the practicality and residual value of products. This trend has a profound impact on the entire industry.
At the same time, in Apple’s latest first quarter financial report for fiscal year 2025, the company’s revenue for the quarter reached US$124.3 billion, a record high. This achievement is mainly due to the strong performance of software services and hardware products such as iPad and Mac. Although iPhone sales were slightly lower than market expectations, Apple’s performance in other global markets remained stable. Growth.
