The Big Gamble: How CBS Turned Rick Devens’ ‘Survivor’ Fame Into a Ratings Bomb for ‘Big Brother’ Season 28 — A Deep Dive Into Reality TV’s Biggest Strategic Play
CBS weaponized Rick Devens’ ‘Survivor’ notoriety to reverse declining linear ratings for ‘Big Brother’ Season 28. The network paid a six-figure appearance fee, cross-pollinated fanbases...
