2026 Q1 Middle East Smartphone Market Report: Samsung and Honor Take the Top Two Spots

Hey, here’s the latest scoop! On May 27, the authoritative research firm Omdia dropped its Middle East smartphone market report, and guess who snagged the top five spots? Samsung, Honor, Transsion, Apple, and Xiaomi, in that order. What’s really turning heads is Honor—their Q1 shipments skyrocketed by a whopping 73% year-over-year, the biggest jump among all brands. The report highlights that Honor’s strong push in the mid-to-premium segment paid off big time: their share in the $300-$500 price bracket climbed to 24%, trailing only Samsung. But that’s not all—over in Latin America, Honor’s shipments grew 30%, securing the fourth spot. And in Southeast Asia, the brand saw a 28% annual growth, with Singapore’s high-end market share breaking into the top three for the very first time. Pretty impressive, right?