TikTok’s e-commerce platform is revving up for a huge 618 shopping extravaganza. They’re going all out to back their merchants. We’re looking at a staggering 10 billion yuan in subsidies, not to mention a tidal wave of traffic to help businesses boom.

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Here’s the deal, folks. As of May 15th, the 2026 Douyin Mall 618 shopping extravaganza has officially kicked off and will run until June 18th. Honestly, I’ve got the scoop – Douyin’s e-commerce platform is going all out to support its merchants, injecting billions of dollars in consumer vouchers and billions of traffic resources. And that’s not all – they’re also introducing commission-free product cards, opening up more technical tools, and beefing up logistics guarantees.

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